I was recently asked to shoot something for a company who specializes in construction funding. Tasked with getting something foundational but given complete freedom, the whole concept in my head was the very beginning of a project – where a man makes up his mind to build and dreams big and is willing to confront struggles head on because the dreams are bigger than the fears.

This shot had the light sifting in the top in almost a pathway through the image. Faint, but I knew I could enhance it. Then there was the rock, which shows there will be struggle, that things won’t be completely easy. The clincher for me was the print – someone had been there, walking that area with a plan formulating in his head. There was purpose, it had been marked by a dreamer.

So I shot it and pitched it, and here’s the final product, design and copy done by Mindlightning.

Copy:

It’s just dirt, right?
Some would say so. But there are visionaries out there who see the incredible potential for what this particular dirt can create a foundation for. They get shoes dirty exploring the possibilities and will stop at nothing to realize their vision.
With the bank’s rigid lending contraints finding the construction resources you need to set your plan in motion can be a serious challenge. Fortunately for you, we’ve built the private investment framework that can green-light your project.
If this sounds interesting to you, you know where to find us.