I Am

The way we define ourselves determines the decisions we make and how we interact with others. This project challenges women to reassess the lies we all tell ourselves, and learn to speak a more positive truth about who we are and what we can accomplish.

In the weeks before the event, I asked women from all walks of life to write down the lies they tell themselves. Most women didn’t even need to think about it — the words came almost instantly. Here’s a little of what I found:


I photographed all the ladies throughout the event with their new I AM statements. I photograph a lot of women, and most of the time they are self conscious and fidgeting in front of the camera, but these sessions were different. There was a confidence and radiance with each and every woman. It was an honor to walk this vulnerable road with them!



This project debuted at the Women’s Festival NW on Saturday, March 12, 2016.


  1. Autumn Bear

    On: Reply

    What a powerful message! Thank you for the work! The second video moved me to tears.
    Made in the image of the great I Am, I have found the 7 I am statements by Oola to bring truth, focus, and strength to my soul. Check out Love you!

    • Amy

      On: Reply

      Thank you for the kind words. This whole journey has been so incredible.

      I haven’t heard of oola life. Checking it out. :)

  2. Kathy Lerum

    On: Reply

    Nicely done!

    • Amy

      On: Reply

      Thank you, Kathy!

  3. Janette

    On: Reply

    Amy, this is incredible work! What a powerful, much needed message for women of all ages and backgrounds! You have done an amazing job! I know you must be so proud of this work and the woman you have become! I pray for you to continue to inspire women! You are wonderfully made! I am so proud of you! I love you!

    • Amy

      Reply · author

      ahhhh, thank you Janette! This has been such a transformative journey for me personally as I’ve learned these things, and continue to get used to how it feels to wear positivity rather than judgment. The more I share, the more I realize SO many women need this very same message. Thank you for your kind words! <3

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