Lil’ Cooperstown is a Portland-local restaurant chain that wanted to keep the small town flavor of each of their five locations, all while presenting a more fresh, consistent brand. They came to me asking for help to showcase their updated menu, and help people see what a warm, welcoming, unique vibe they had.
After visiting all five locations, I found them to be just that — warm, welcoming, and each with a home-town feel. It’s the kind of place to stop after work to grab a quick bite. Or take the kids to after their Little League game. There was history on the walls, stories to tell, and experiences to gather.
This project was done in collaboration with The Neu Creative, a Vancouver, Washington based design group.